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© 2019 by Dang Nguyen

Research

Publications

Refereed Journal Articles

Nguyen, D. (2019). 'Mapping knowledge domains of non-biomedical modalities: A large-scale co-word analysis of literature 1987–2017'. Social Science & Medicine. https://doi.org/10.1016/j.socscimed.2019.05.044.

Nguyen, D. (2018). 'The university in a world of digital technologies: tensions and challenges'. Australia​sian Marketing Journal. 26(2). pp 79-82. https://www.sciencedirect.com/science/article/abs/pii/S1441358218301174.

Sharbaugh, P.E. & Nguyen, D. (2014), ‘Make lulz, not war: How online remix and meme culture are empowering civic engagement in the Socialist Republic of Vietnam’, ASIASCAPE: DIGITAL ASIA. 3, pp. 133-168.

 

Nguyen, D., Parker, L., Brennan, L. & Clements, A. (2014), ‘The taboo question: Condom retailing in Vietnam and social marketing implications’, Journal of Social Marketing, 4(2). pp. 133-154.

 

Parker, L., Brennan, L., Aleti-Watne, T., Duong, H. & Nguyen, D. (2014), ‘Self Expression versus the Environment: Values in conflict’, Young Consumers, 15(2). http://www.emeraldinsight.com/doi/full/10.1108/YC-06-2013-00383.

 

 

Books

Brennan, L., Parker, L. & Nguyen, D. (2019). Social Marketing and Advertising in the Age of Social Media. Edward Elgar Publishing. UK. [In progress]

 

Brennan, L., Binney, W., Parker, L., Aleti Watne, T. & Nguyen, D. (2015), Social Marketing and Behaviour Change: Models, Theory and Applications, Edward Elgar Publishing. UK.

 

 

Book Chapters

 

Parker, L., Nguyen, D. & Brennan, L. (2017). Digital advertising and the new world of ‘viral’ advertising. In R. Crawford & L. Brennan (Eds.), Global advertising practice in a borderless world. Routledge. UK.

 

Crawford, R., Brennan, L., Nguyen, D. & Parker, L. (2017). From global to social: digital communication and the future of globalisation & advertising. In R. Crawford & L. Brennan (Eds.), Global advertising practice in a borderless world. Routledge. UK.

 

Brennan, L., Parker, L., Nguyen, D. & Aleti Watne, T. (2015). Issues in cross-cultural research: suggestions for new researchers. In K. D. Strang (Ed.), The Palgrave Handbook of Research Design in Business and Management. Palgrave-MacMillan. UK.

 

Parker, L., Brennan, L. & Nguyen, D. (2015). Social Marketing: Vietnam, Cambodia, Philippines, Indonesia. In C. Rowley & B. Nguyen (Eds.) Ethical and Social Marketing in Asia. Woodhead Chandos Publishing. UK.

Book reviews

 

Nguyen, D. (2015). ‘Young citizens and political participation in a digital society: Addressing the democratic disconnect [Book Review]’. Communications, Politics & Culture. 48(1). pp. 85-86. 

Conference Papers

Nguyen, D. (2015), ‘Internet humour in authoritarian regimes: social change implications’, Internet in Southeast Asia Symposium, Monash University Malaysia, 3-4 December, Selangor Darul Ehsan, Malaysia.

 

Nguyen, D. (2015), ‘Internet-based humour as civil resistance in authoritarian regimes’, International Association for Media & Communication Research Conference, 12-16 July, Montreal, Canada.

 

Nguyen, D., Parker, P., Brennan, L. & Pham, H. (2014), ‘Alcohol consumption culture in Vietnam: an exploratory investigation’, 2014 Australian-New Zealand Marketing Academy Conference, 1-3 December, Brisbane, Australia.

 

Duong, H., Parker, L., Brennan, L. & Nguyen, D. (2014), ‘Going With The Flow: Young Motorcyclists’ Perception Of Speeding Norms, 2014 Australian-New Zealand Marketing Academy Conference, 1-3 December, Brisbane, Australia.

 

Nguyen, D., Parker, P., Brennan, L. & Pham, H. (2014), ‘Drinking cultures in urban Vietnam and what it means for social marketing’, 2014 International Social Marketing Conference, 17-18 July, Melbourne, Australia.

 

Brennan, L., Parker, L. & Nguyen, D. (2014), Social marketing in diversity: developing a behavioural ecological toolkit, 2014 International Social Marketing Conference, 17-18 July, Melbourne, Australia.

 

Sharbaugh, P.E. & Nguyen, D. (2014), ‘Make lulz, not war: How online remix and meme culture are empowering civic engagement in the Socialist Republic of Vietnam’, ASIASCAPE: DIGITAL ASIA: Revisiting the Emancipatory Potential of Digital Media in Asia, 24-25 January 2014, Leiden, The Netherlands.

 

Nguyen, D., Parker, L. & Doan, M.A. (2013), ‘Pro-environmental purchase intentions: Young people in Vietnam’, Poster presentation at Questacon Exhibition: Fascinating science on the move, 26 April 2013, Ho Chi Minh City, Vietnam.

 

Nguyen, D., Parker, L. & Brennan, L. (2013), ‘Condom Merchandising and Availability in Vietnam: Changing taboos’, World Social Marketing Conference 2013, 21-23 April 2013, Toronto, Canada. Extended abstract available at http://wsmconference.com/downloads/WSM_Toronto_Abstracts_book.pdf  (Number 103).

 

Parker, L., Nguyen, D. & Brennan, L. (2013), ‘Media in Vietnam and what it means for Social Marketers’, World Social Marketing Conference 2013, 21-23 April 2013, Toronto, Canada. Extended abstract available at http://wsmconference.com/downloads/WSM_Toronto_Abstracts_book.pdf  (Number 106).

 

Nguyen, D., Parker, L., Doan, M. A. & Brennan, L. (2012), ‘Decision Making Dynamics within the Vietnamese Family Unit’, ANZMAC 2012, 3-5 Dec 2012, Adelaide, Australia. Available at http://researchbank.rmit.edu.au/eserv/rmit:17951/n2006038150.pdf