Research

Dang’s current PhD project investigates the performance of non-biomedical knowledge as situated knowledge on the internet. By tracing the social and network lives of non-biomedical knowledge, the project aims at understanding how digital technologies influence the propagation of knowledge that exists in the margin of scientific knowledge, as well as the impact of this digitally enabled propagation on non-biomedical cultures as living practices.

For her Master’s thesis, Dang investigated the political functions of internet-based humour in authoritarian contexts. The findings of this project have been presented at the International Association of Media & Communication Research in Montreal (2015), the Internet in Southeast Asia Symposium in Kuala Lumpur (2015), and the Digital Research in Southeast Asia Workshop in Sydney (2017).

Past research projects include:

  1. Growing Sustainable Communities: A Development Guide for Southeast Asia (2012 – 2013)

  2. Collecting Cultures: Family Decision Making in Vietnam (2012 – 2014)

  3. Drinking Behaviour in Vietnam: an investigation into social norms and alcohol consumption (2013 – 2015) 

Publications

Refereed Journal Articles

Nguyen, D. (2021). ‘The network life of non-biomedical knowledge: mapping Vietnamese traditional medicine discourses on Facebook’. Journal of Digital Social Research. (Forthcoming)

Nguyen, D., Arnold, M, & Chenhall, R. (2021). 'The internet as non-biomedical milieu: production of alternative health techno-social spaces and the persistence of marginalised medical practices'. Health & Place.  https://doi.org/10.1016/j.healthplace.2021.102583

Nguyen, D. (2021). ‘Can’t wait to feel better: Facebook Live and the recalibration of downtime in tending to the body’, Media, Culture & Society. https://doi.org/10.1177/01634437211003458.

Nguyen, D. (2021). 'Dropping in, helping out: Social support and weak ties on traditional medicine social networking sites'. Howard Journal of Communications. https://doi.org/10.1080/10646175.2021.1878478.

Nguyen, D. (2019). 'Mapping knowledge domains of non-biomedical modalities: A large-scale co-word analysis of literature 1987–2017'. Social Science & Medicine. https://doi.org/10.1016/j.socscimed.2019.05.044.

Nguyen, D. (2018). 'The university in a world of digital technologies: tensions and challenges'. Australia​sian Marketing Journal. 26(2). pp 79-82. https://doi.org/10.1016/j.ausmj.2018.05.012.

Nguyen, D., Parker, L., Brennan, L. & Clements, A. (2014), ‘The taboo question: Condom retailing in Vietnam and social marketing implications’, Journal of Social Marketing, 4(2). pp. 133-154. https://doi.org/10.1108/JSOCM-08-2013-0053

 

Parker, L., Brennan, L., Aleti-Watne, T., Duong, H. & Nguyen, D. (2014), ‘Self Expression versus the Environment: Values in conflict’, Young Consumers, 15(2). http://www.emeraldinsight.com/doi/full/10.1108/YC-06-2013-00383.

 

 

Books

 

Brennan, L., Binney, W., Parker, L., Aleti Watne, T. & Nguyen, D. (2015), Social Marketing and Behaviour Change: Models, Theory and Applications, Edward Elgar Publishing. UK.

 

 

Book Chapters

 

Parker, L., Nguyen, D. & Brennan, L. (2017). Digital advertising and the new world of ‘viral’ advertising. In R. Crawford & L. Brennan (Eds.), Global advertising practice in a borderless world. Routledge. UK.

 

Crawford, R., Brennan, L., Nguyen, D. & Parker, L. (2017). From global to social: digital communication and the future of globalisation & advertising. In R. Crawford & L. Brennan (Eds.), Global advertising practice in a borderless world. Routledge. UK.

 

Brennan, L., Parker, L., Nguyen, D. & Aleti Watne, T. (2015). Issues in cross-cultural research: suggestions for new researchers. In K. D. Strang (Ed.), The Palgrave Handbook of Research Design in Business and Management. Palgrave-MacMillan. UK.

 

Parker, L., Brennan, L. & Nguyen, D. (2015). Social Marketing: Vietnam, Cambodia, Philippines, Indonesia. In C. Rowley & B. Nguyen (Eds.) Ethical and Social Marketing in Asia. Woodhead Chandos Publishing. UK.

Book reviews

 

Nguyen, D. (2015). ‘Young citizens and political participation in a digital society: Addressing the democratic disconnect [Book Review]’. Communications, Politics & Culture. 48(1). pp. 85-86. 

Conference Papers

Nguyen, D. (2015), ‘Internet humour in authoritarian regimes: social change implications’, Internet in Southeast Asia Symposium, Monash University Malaysia, 3-4 December, Selangor Darul Ehsan, Malaysia.

 

Nguyen, D. (2015), ‘Internet-based humour as civil resistance in authoritarian regimes’, International Association for Media & Communication Research Conference, 12-16 July, Montreal, Canada.

 

Nguyen, D., Parker, P., Brennan, L. & Pham, H. (2014), ‘Alcohol consumption culture in Vietnam: an exploratory investigation’, 2014 Australian-New Zealand Marketing Academy Conference, 1-3 December, Brisbane, Australia.

 

Duong, H., Parker, L., Brennan, L. & Nguyen, D. (2014), ‘Going With The Flow: Young Motorcyclists’ Perception Of Speeding Norms, 2014 Australian-New Zealand Marketing Academy Conference, 1-3 December, Brisbane, Australia.

 

Nguyen, D., Parker, P., Brennan, L. & Pham, H. (2014), ‘Drinking cultures in urban Vietnam and what it means for social marketing’, 2014 International Social Marketing Conference, 17-18 July, Melbourne, Australia.

 

Brennan, L., Parker, L. & Nguyen, D. (2014), Social marketing in diversity: developing a behavioural ecological toolkit, 2014 International Social Marketing Conference, 17-18 July, Melbourne, Australia.

Nguyen, D., Parker, L. & Doan, M.A. (2013), ‘Pro-environmental purchase intentions: Young people in Vietnam’, Poster presentation at Questacon Exhibition: Fascinating science on the move, 26 April 2013, Ho Chi Minh City, Vietnam.

 

Nguyen, D., Parker, L. & Brennan, L. (2013), ‘Condom Merchandising and Availability in Vietnam: Changing taboos’, World Social Marketing Conference 2013, 21-23 April 2013, Toronto, Canada. Extended abstract available at http://wsmconference.com/downloads/WSM_Toronto_Abstracts_book.pdf  (Number 103).

 

Parker, L., Nguyen, D. & Brennan, L. (2013), ‘Media in Vietnam and what it means for Social Marketers’, World Social Marketing Conference 2013, 21-23 April 2013, Toronto, Canada. Extended abstract available at http://wsmconference.com/downloads/WSM_Toronto_Abstracts_book.pdf  (Number 106).

 

Nguyen, D., Parker, L., Doan, M. A. & Brennan, L. (2012), ‘Decision Making Dynamics within the Vietnamese Family Unit’, ANZMAC 2012, 3-5 Dec 2012, Adelaide, Australia. Available at http://researchbank.rmit.edu.au/eserv/rmit:17951/n2006038150.pdf